More good PR by Jaguar UK today as England Cricketer Monty Panesar became a brand ambassador for Jaguar.
Monty, one of England's best bowlers, collected his new XKR from the Jaguar factory in Castle Bromwich was obviously delighted with the car (as I would be, given a new XKR!) and said "I’m really excited about working with Jaguar. I’ve always loved Jaguars because of their image and heritage, but I chose the Jaguar XK because, to me, it has everything. It’s the perfect sports car, it looks sexy and is amazing to drive."
This is the latest in a line of high profile sports tie-ups with England stars, as previous ambassadors have been England footballers Alan Shearer and Michael Owen, and is a coup for Jaguar as the England cricket team have mainly been featured with VW Touaregs in the press, on shows such as 5th Gear.
Jaguar's UK Marketing Director David Steele commented: "We are delighted to be associated with Monty - he has established himself as a great ambassador for British sport making him the perfect match for a British brand. I am sure he will thoroughly enjoy driving his new Jaguar XKR."
As part of the deal, Jaguar is working with Mr Panesar and his preferred Charity - the Cure Parkinsons fundraising trust known as 'Movers and Shakers' and is hosting a private dinner with the sports star, which will be auctioned off to help raise cash.
Monty initially rose to fame becoming the first Sikh to play for England, and established himself as a national hero following a series-winning display against Pakistan in 2006. All in all a bit of great publicity for Jaguar, and could be viewed as fitting in perfectly with the profile of new owners Tata.
